Video had been taking market at the start of 2017 in India. Now, it has become exponentially huge, you can even call it the present and future of content marketing.
According to a recent study, 61% of businesses incorporated video as the primary market tool and 66% of these companies had started taking focus on video content after the internet revolution in India.
Top marketers have even experimented with many other strategies like text, images, info-graphics, slideshows but video defeats them all as this is more engaging to viewers and become the top marketing tool for businesses.
Now, you may consider how the video for marketing helps to boost your brand equity and why every business needs to use this?
So, here are 7 reasons why you should take videos into consideration.
1. Video is More Engaging
Marketers suggest that video content is the key to get engagement.
This applies to almost all the business, and this mantra has been taking into action by top brands.
This shifted them to an old method of marketing to video marketing because people consume more video content rather than text content.
According to the survey by YouTube, Indian viewers spend 1.6 hours every day on Youtube. Now you get to know how beneficial video is for businesses.
2. Video Marketing Boosts Conversions and Sales
The core advantage of using video by businesses as it derives more sales and conversions.
Adding video to your web page can increase conversion by 80%.
Ok! Let’s take it into practical, On one side you have an image that describes the product and on the other hand, you get video engagement which briefly shows what the product is all about. On one hand, you have to read it to get the knowledge but on the other side, you are consuming it in your brain by someone else’s action. Now, which is more appealing?
And also the report suggests that 74% of people end up buying the product after seeing an explainer video. So better to craft something else, provide your focus to video more.
3. Video Marketing Increases Brand Popularity
Brand popularity has become a primary key for every startup, it defines the stability and growth in the long run.
So nothing could be better than video. How simply it provides every aspect of the products and services for the business.
This is the reason 76% of marketing professionals use video to increase their company’s brand awareness.
Advertising videos also create a sense of trust.
Some consumers are still skeptical about buying products and services on the Internet because they are afraid of fraud and cheating.
But effective marketing videos presents your products in conversation form. For this reason, 57% of consumers say that videos give them more confidence when buying online.
4. Video Delivers a Quick Message to the Consumers.
People tend to retain 95% of the message when they watch it in a video compared to 10% when reading it in text.
It is more preferable by consumers to visually consume it and get the 360 views of your products and services which can easily preserve it in their brain.
Have you ever thought about it? why top brands like coca-cola use video content. People don’t go outside and buy that product after mere seeing over the internet because they are targeting you physiologically, and they fit their brand’s message to your brain, whenever you need some refreshment then you would most probably prefer that product.
This is why video marketing is the ideal tool to strengthen your brand identity and make sure that your customers know who you are.
5. Video Increases Website Traffic
Video derives 157% increase in organic traffic from SERP.
It is a little expensive than images but it derives more traffic as youtube is the second largest search engine in the world with over 1 billion active users monthly.
Video on the landing page could help in improving click-through rates across the board and better the CTR, more the traffic.
And the longer your users retain on your website, the more chances it can increase your rankings which automatically build trust and Goodwill.
6. Video Ads are Economical
Gone are those days when only Big companies could advertise with such a hefty amount of budget.
Now everyone can advertise digitally within their budget and even it is more specify targeting which means the ads could see by those which we want to target to get a higher conversion rate with a minimal amount.
The study suggests that video ads have 7.5x more CTR than display ads. This makes video ads popular among top marketers. But, make sure your video is quite appealing by highlighting the key points.
7. Video Derives Stronger Emotional Connection
Capturing attention is the key, be it Facebook ads, be it youtube ads or youtube videos.
This should be the primary goal for every enterprise.
Before executing product marketing, the first question should be- Which tactics can attain the customers and increases CTR which automatically leads to higher conversions.
And the video is the king in retaining the customer’s attention as it drives a stronger emotional connection.
This might be an emotional story or solving the customer’s problem. Top brands are playing around these factors which is why they are more successful.
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